How Fabletics Succeeded

The success of any company depends on its customers. In the case of membership-based companies like Fabletics, customers have all the control. That means Fabletic’s techniques are member-focused and working. Fabletics has become one of the most popular fashion brands in the world. It’s even taking on Amazon as number one provider of fitness wear.

Fabletics tabbed into the activewear trend three years ago. Since then, Fabletics has become the number one brand among millennials. Millennials love activewear because of its dual purpose and relaxing feel. Fabletics perfectly combines stylish fashion and activewear with affordable prices, making it an award-winning brand.

Fabletics is now listed among the highest-value brands. Fabletics was founded in a unique way, making itself able to quickly change to better serve their members. These days, it’s abilities like that which the modern consumer looks for in their favorite brands. That consumer-based viewpoint has changed the economy of how businesses succeed.

Finding success online is one thing. Fabletics has now taken the same step that companies like Apple and Warby Parker have: opening physical stores. Physical stores offer their own challenges, but Fabletics seems more than up to the task. Currently, they have 16 stores and plan on adding more before the end of this year.

Since opening their first store, Fabletics has run into one small problem. That problem is usually what destroys an online company’s transition into physical stores, but for Fabletics, it’s a small problem. The problem of people shopping elsewhere for cheaper prices is nothing to Fabletics.

They solved that problem before it was able to cause any damage. Fabletic’s stores host events to build relationships with local members. They also fill their stores with fashions that local members like making seem like the entire store were built around each member’s personal style. As result, nearly one-fourth of all visitors become members in store.

Fabletics uses a lot of techniques to lure in new members. One of those techniques is using a lifestyle quiz that shows non-members what outfits would be recommended to them if they were members. The other technique is allowing non-sponsored reviews to blog about their products; no matter the outcome.

One of those reviews is getting a lot of attention for her honest review. In her opinion, Fabletics is actually worth. She was greatly surprised that Fabletics is stylish.

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