Fabletics Setting the Pace for Others to Follow in the Trendy Fashion Industry

Great Businessmen can see opportunities where no else can and what the future holds. While no one can manage to read other’s mind entrepreneurs such as Adam Goldenberg and Don Ressler have the uncanny ability to see things that other people can’t or are not aware of its existence. It is that keen eye that has helped the two co-founders outdo their competitors within a short period. Advancement made in technology and the increased innovations have changed the way businesses are managed in the world today. With the rise of the internet, the world has become a global village and has changed the way people view businesses. Businesses are evolving at a very fast rate and driving the customer base plus shifting the markets has been a daunting task for most businesses. However, businesses that know what to focus on and what clients needs find it easy maneuvering the market and rake in profits.

Fabletics is one organization that has realized the influence the power of the crowd or crowd-sourced reviews has towards a brand. Reviews have become an important part of a client’s decision-making process. Before a client purchases an item he/she first check on what others are saying about that particular product. Since people who are leaving reviews on a product are those that have had a firsthand experience with the product, clients, for this reason, tend to trust reviews more than anything else. Reviews are like personal recommendations and the more positive reviews a product has, the higher the chances of that product being bought and vice versa.

The use of crowd-sourced reviews has helped Fabletics gain customer confidence, and as a result, the company has maintained its customer’s base, found new ones through referrals all of which results in more revenues. Fabletics has just been in operational for close to four years. Despite being young in the industry, Fabletics has grown to make over 235 million dollars regarding revenue indicating a 200% growth. The company besides has more than a million paying members who pay a monthly subscription fee of 40 dollars. Techstyle Fashion Group CMO attributes Fabletics success to embracing the use of reviews or the crowd.

From research conducted by BrightLocal, it was found out that 84 percent of modern day consumer trust online reviews as much as a personal recommendation from a friend. An upward trend has been continuously observed each time the research is repeated. According to Trustpilot CEO and founder, Peter Holten trust is at an all-time low and consumers are no longer trusting the traditional marketing and advertising methods. Trust, power, and safety are now grounded in the opinion and feedback of the crowds and companies that understand this concept are leveraging on it.

Kate Hudson, an actress, is also a co-founder of Fabletics. Kate plays a very crucial role in marketing Fabletics products especially to women who form the biggest clientele base of the brand. For those wishing to have a customized experience of an athletic wear can sign up at the Fabletics website take a lifestyle quiz and be able to get the type of athleisure brand they desire.

Those that fight for human and civil rights

The Frontera fund was started by a group of journalist who are also the founders of the Phoenix news time. They had witnessed firsthand the racial profiling tendencies by Sheriff Joe Arpaio the then sheriff of Maricopa County.

His action has been very worrying and he ha made his personal mission to ensure the life of Hispanics was never equal to that of other American citizens. He targeted them and made arbitrary arrest detaining those arrested for long periods of times and in most cases in holding jails that did not meet the humane conditions established under law. Learn more about Lacey and Larkin: http://www.phoenixnewtimes.com/news/new-times-founders-helping-fund-latino-program-at-asu-journalism-school-6661821

These conditions had led to the death of various inmates under his watch and the county together with the sheriff would always find ways of explaining to them as if they were not directly related to each other.

The country media did not have as much access or draw to the sheriff and his actions and it was thus the actions of the local media especially Jim Larkin and Micheal lacey who founded the Village Voice Media and Phoenix New Times that really brought to the forefront the events that were taking place in Maricopa.

The reporting by the duo and the media houses that they run did not sit well with the sheriff and his office as he viewed himself as a cut above the rest. He would continuously harass the duo and escalated when he arrested them in the middle of the night based on made up charges detaining in separate cells waiting to charge them.

The outcry from the public due to his actions was so intense that he was forced to release them as well as drop all the charges that he had brought up against them.

Michael and Jim knowing that their rights had been grossly violated sued the county and the ninth circuit court of appeals concluded that in fact they had been arrested for no substantial reason and that indeed their first amendment rights had been grossly violated.

The county offered to settle to the tune of 3.75 million dollars this money was immediately dedicated to starting a fund that would later become to be known as the Frontera fund. This is one of the most vocal advocates of the rights of Hispanics across the country and it continues to help many with their legal issues.

It has also been very instrumental in fighting for better immigration laws and policies especially in regard to the Hispanic community. It works in border regions and today has made very strong strides in this direction.

Learn more about Lacey and Larkin:

https://about.me/michael-lacey
https://michael-lacey.com/press/