Kate Hudson: Athleisure Takeover

If you haven’t heard about Fabletics yet, then you’re in for a real treat. You’re likely familiar with the popular A-list actress Kate Hudson, but what you might not know is that she has an incredible business that features adorable athleisure wear called Fabletics. This multi-million dollar company has found great success and is even taking on Amazon, who own twenty percent of the fashion industry. In just three years time, Fabletics has become one of the most widely successful athletic wear companies to date.


In a recent article, Fabletics’ way of selling to their many customers was revealed in what is called a reverse showroom technique. Instead of starting out with a retail store, it’s an online subscription in which Fabletics gets to know you and your style you browse an online showroom. Though in recent years, they have added retail stores for the fans wanting to buy additional pieces and try new things. These have been such a success that their are future plans to add up to one hundred more.


Though she started in acting, she quickly enhanced her career by creating a new kind of clothing business- one that millions are able to enjoy and identify with. Kate Hudson has been involved with the creation of Fabletics since the very beginning. Co-founders Ressler and Goldenberg knew Kate would be the lighthearted, fun loving and creative partner they needed to grow an empire, and they did just that.


Kate claims that although she is an actor, she is an artist at heart and her involvement with Fabletics has allowed the company to grow to two hundred and fifty million dollars in sales. Other celebrities such as Demi Lovato rave about the clothing, and are happy to advertise it. The growing company continues to impress with new styles monthly.


To become a Fabletics customer, you can simply visit the site and view some of the adorable styles available. By taking the Lifestyle Quiz on the Fabletics page, it will set you up to see pieces that you will most definitely like. The computer generates ideas based off your answers and matches you to the best athleisure clothing for your lifestyle. Between the relationship Fabletics creates with you, the price point, and the amazing celebrity advertisements, you simply cannot go wrong with Fabletics.

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