The Waiakea Hawaiian Volcanic Water company has made a mark in the beverage industry and produced the first fully degradable bottle to hold its product. The brand already made a name for itself, beginning production with sustainable practices at the forefront of the brand’s mission. The fully degradable bottles use nanotech in a new way, reversing the current trends in plastic composition technology to create plastic that is able to hold its form but able to be 100% recyclable. Waiakea bottles cut the breakdown of the plastic down to under two decades.
The success and growth of the company made waves, and proved that incorporating sustainable practices into a business model did not mean profits would be sacrificed. The growth of the company was incredibly significant, and uncommon compared to what is experienced by other businesses trying to break into the same market. After four years, Waiakea was valued at over ten million dollars.
In the end the Waiakea water company has managed to deliver a great product that was missing in an already crowded market, set itself apart with sustainable values, is successful, and embraces new technology. Taking the brand and the products further is something that the entire industry is excited for and watching to see what else Emmons and his breakthrough company come up with.